Live Unlimited London set to launch first-ever petite collection

Plus-size fashion brand Live Unlimited London is launching its first-ever petite collection online on 7 September 2023, featuring 13-pieces aimed at customers up to 5ft 3" in height – available in sizes 12-28.

Retailing between £49-£99, the collection features classic pieces and key silhouettes offering the "ultimate capsule wardrobe" for the autumn/winter season ahead.

Floral and linear patterned dresses and bias-cut midi skirts sit alongside printed shirts and paisley printed kimonos, and there’s tapered and wide leg trousers which "work effortlessly for the office look", as well as relaxed straight leg joggers and grey marl jersey for the evening. All tops come with a shorter hem, while all bottom half options come in a shorter leg length.

Tracy Egan, Co-Founder and Creative Director of Live Unlimited London, said: "This autumn/winter we are thrilled to announce the launch of our ‘Petites’ collection, which is an exciting addition to our body inclusive line of ‘Curve’ womenswear.

"At Live Unlimited we have always believed that fashion should be accessible and empowering for all women, regardless of their body type. With the introduction of our Petites collection, also available in sizes 12-28, we are listening to feedback from our customers and taking a further step in our mission to provide stylish and well-fitting options for every woman.

"We are excited to offer a selected range of our flattering designs specifically proportioned for the woman who is 5ft 3" and under, and this collection is a celebration of diversity and further testament to our unwavering commitment to inclusivity.

"We are proud that our petite women can embrace their unique style and feel confident in our meticulously crafted garments."

Live Unlimited London was established in 2017 by best friends and business partners, Rachel Heather and Tracy Egan, with the aim to specialise in stylish plus-size clothes "that fit and flatter".

Designed and fitted in-house at their London studio, prints are a huge part of Live Unlimited London’s look, and can be seen throughout the ranges from subtle florals to statement animal designs.

The brand sells through its own website, and online through NEXT, John Lewis, Marks & Spencer and Zalando, as well as in select John Lewis stores across the UK.