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Burberry launches staff support plans after "noose hoodie" incident at LFW

Lauretta Roberts
27 February 2019

Burberry has announced a comprehensive staff support plan after it came under fire for featuring a hoodie with a noose-like fastening around the neck at London Fashion Week.

The British luxury house was accused of glamourising suicide by a model who had walked in the show and whose family had also been affected by suicide. Liz Kennedy also complained that when she raised her unease with the garment backstage at the show, she was told to keep quiet, while stylists and other models joked about it.

When CEO Marco Gobbetti and chief creative officer Riccardo Tisci learned of the incident they immediately issued an apology and the garment was withdrawn from sale. Gobbetti also called Kennedy to apologise.

Today Gobbetti issued a statement via Buberry's Instagram page to say that the company had taken several steps to ensure such incidents don't happen again. Measures include:

  • - the introduction of additional training for all employees, including senior management
  • - establishing employee councils focused on diversity and inclusion
  • - assembling an advisory board of external experts
  • - diversifying the pipeline of talent
  • - championing those who help others

"At Burberry we always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. The distress we caused with one of our products last week has shown us that we are not where we want or need to be," he said.

The company will also be supporting the Samaritans charity, which provides assistance to those in crisis.

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