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Live Unlimited London expands ecommerce presence with launch on M&S

Tom Shearsmith
12 April 2023

Live Unlimited London, the plus-size fashion business, is set to join a range of other established brands on Marks & Spencer’s ‘Brands at M&S’ platform.

The collection will be available at M&S.com and will include a selection of clothing from their spring summer range, featuring a range of printed dresses and linen separates to help keep its customers cool this summer.

Live Unlimited are in full control of their own manufacturing process, which allows the business to retain strong quality control throughout, from in-house print development, to sourcing through established suppliers.

The news on the partnership follows Live Unlimited’s positive start to 2023, as the brand announced in their 2022 financial results in January with net sales increasing by 69% to £9.8 million. Live Unlimited revealed 2022 was the first year they received a positive EBITDA result. Sales increased across all of its retail channels, including NEXT, John Lewis, Zalando, as well as its own website.

Tracy Egan, Creative Director & Co-founder commented on the launch: “We are extremely proud to be partnering with Marks & Spencer on their platform ‘Brands at M&S’. The online presence that M&S has will enable new customers to discover Live Unlimited London and experience the high quality and flattering fits that we offer as plus size clothing experts. We look forward to working with Marks & Spencer in the future and further expanding our range on the platform”.

Last month, Marks & Spencer confirmed plans to enlist third-party brands in an attempt to lure shoppers from competitors NEXT and John Lewis. The British retailer plans to increase the number third-party brands it sells from 60 to 100, aiming to drastically drive sales.

The retailer already stocks brands including Ted Baker, Superdry and Crew Clothing, alongside its own fashion lines.

Senior figures have estimated that third-party sales could reach £1 billion, which is a tenth of the retailers total revenues (2022: £10.9 billion). In 2022, almost all shoppers buying a non-M&S brand online also bought something own-brand.

Richard Price, Managing Director of Clothing & Home at M&S, added: “We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy. We’re delighted to welcome Live Unlimited to our Brands at M&S platform – which is now home to over 60 carefully curated partners. We’re confident that Live Unlimited will complement and enhance our core womenswear offer, whilst offering customers a seamless shopping experience with all the benefits of shopping on M&S.com – from free next day Click & Collect to our Sparks loyalty programme.”


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