Little Mistress acquired by Poeticgem Group

Fashion supplier Poeticgem Group has announced the acquisition of the intellectual property (IP) of womenswear brand Little Mistress.

Founder and CEO of Little Mistress, Mark Ashton, will join Poeticgem Group and will continue to be responsible for driving the brand under a new trading name of Moda & Beyond within the Poeticgem umbrella.

Under the terms of the agreement, Poeticgem, which is part of PDS Limited, will own various brands under the Little Mistress group. Going forward, Poeticgem will also design, source and distribute the Little Mistress portfolio of brands worldwide. The transaction "underscores the commitment of the company to deliver high-quality experiences across the fashion value chain to its global customers".

Anuj Banaik, Managing Director of Poeticgem Group, said: "We are delighted to welcome Mark Ashton and his team as they join the Poeticgem family. We are thrilled to embrace Mark and his team as they embark on this thrilling journey with us, embodying a perfect match with our ethos and values.
“This aligns seamlessly with our overarching vision for the brand's business, which revolves around providing exceptional and unique fashion experiences to our valued clientele."

Mark Ashton, who will assume the role of Business Head as Executive Director within the Poeticgem Group, commented: "I am thrilled to be a part of this new endeavor and to join the Poeticgem team and the larger PDS Group. Little Mistress, with its remarkable short lead capability, now has the advantage of working with the sound financial backing of Poeticgem Group.

"Moreover, we are proud to share that we have a successful history of collaboration with Sainsbury's amongst others, having recently curated and launched the Vogue Williams x Little Mistress X Sainsbury’s collection. Together, these partnerships underscore our commitment to innovation."

Little Mistress was established in 2010 and is best known occasion wear, though the fashion house creates a wide range of womenswear – from bridesmaid dresses to casual everyday looks. It is also well known for creating white-label brands for high street fashion.