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PODCAST: Liz Houghton, Mint Velvet CEO & Co-founder

TheIndustry.fashion
14 April 2021

Welcome to Stores: The Next Generation, a new six-part podcast series produced in partnership with Critizr, which provides retailers with a solution to engage, understand, and build loyalty with local customers. In this series we examine the future for physical retail in the post-pandemic world.

We will talk to major retailers and experts in store design and technology to discuss the role of the physical store and how it will change along with major shifts in consumer behaviour, which will result in us shopping more consciously, more carefully and more locally.

Critizr has produced a spotlight report for the Fashion and Beauty market, called The New Retail Journey, that can be downloaded here and the findings of this report have driven the content of these podcasts.

In today’s episode of Stores: The Next Generation in partnership with Critizr we're talking to Liz Houghton, CEO and Co-founder of premium women’s fashion brand and retailer Mint Velvet. The brand was born out of the last major crisis to hit Britain’s high streets, the financial crash of the late 2000s.

Houghton founded the brand, with a focus on relaxed glamour for the 30-plus woman, with two former colleagues Lisa Agar-Rea and Jane Rawlings in just three months, filling a gap in the market and becoming an almost instant success.

Today Mint Velvet is available on its own website, its chain of more than 40 stores and at John Lewis and Next.

The brand's aesthetic has proved a hit during the Covid-19 lockdowns with online sales skyrocketing but its stores, often based in local neighbourhoods where staff know their customers personally, are crucial to its success.

Houghton tells Lauretta Roberts, Editor in Chief of TheIndustry.fashion, how the business has fared over the past 12 months and why she’s optimistic about the future of retail.

 

FREE REPORT DOWNLOAD

Critizr has produced a spotlight report for the Fashion and Beauty market, called The New Retail Journey. The findings of this report have driven the content of this podcast series. Download now.

 

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