Lidl is determined to go viral once again with its latest merch drop

Discount supermarket Lidl is bringing back its viral products, such as the logo-clad bucket hat – with its high-anticipated merch collection dropping this Thursday, 20 July.

With tie-dye, block colours and checkerboard prints making appearances throughout the collection, say goodbye to ‘Barbiecore’ and hello to ‘kidcore’.

The star of the show is, of course, the bucket hat, this time imagined in never-before-seen colours. With searches for ‘bucket hats’ hitting an all-time high this June, thanks to Justin Bieber and Rihanna, the emblem of 90s fashion is back and better than ever.

The summer must-have accessory is available in three classic brand colourways, from cool blue tie-dye to a sunny yellow tie-dye and even bold block colours in true Lidl style.

Also set for similar sell-out success, is a festival-inspired bum bag on offer for £4.99. With throwback trends in mind, the collection also includes swimming shorts (£4.99), socks (£1.99), T-shirts (£4.99), sliders (£5.99), and last but not least, the fan-favourite trainers (£14.99).

The ‘bum’per Lidl merch drop is landing in stores on 20 July,  available in stores nationwide.

Lidl isn't the only discount supermarket to tap into sell-out success thanks to logomanic streetwear mavens. Aldi also cashed in on a merch collection, which dropped last November.