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Libre London opens first brick-and-mortar store in London

Chloe Burney
28 April 2023

Ecommerce retailer Libre London, which specialises in womenswear and vegan beauty, is opening its first-ever pop-up shop in the heart of Covent Garden.

Longmartin Properties Ltd, along with Shaftesbury Capital and the Mercers’ Company, announced that Libre London has secured a retail space at The Yards in Covent Garden.

The 2,000 sq ft retail unit is situated at 138 Long Acre and will remain open until the end of June 2023. It features a selection of women’s clothing, jewellery, bags, and accessories, as well as vegan makeup and skincare.

Abi Labbett, Senior Director at CBRE, said: "It is great to be adding another retail element to The Yards. Libre London adds something unique, specialising in not just fashion, but beauty and skincare too, and given the success of its online platform, there is no doubt that it will be able to continue this positive trajectory into bricks-and-mortar."

Libre London launched its online store in 2021, which boasts a curated mix of products, ranging from big-label brands such as Fiorelli, Valentino, and Baims, to smaller independents such as Acala, Sintra Naturals, and Penti. The move into brick-and-mortar comes after the company reported significant success in the online space.

The company joins existing retailers at the destination such as & Other Stories, Lululemon, and The White Company.

Beril Zehra Usta, Director at Libre London, commented: "We have achieved so much since launching Libre London two years ago and we are now ready to take that next step and trial our first physical space. The Yards is a prominent location in an established area of the capital, and with our forward-thinking approach to fashion and the close-knit community we have been able to build with our consumers, this space matches our vision perfectly."

This follows the news of Odd Muse’s pop-up at The Yards, as well as the recent arrival of Townhouse at 6 Slingsby Place.

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