Lush ditches social media amid switch to influencer marketing

City AM

09 April 2019

Cosmetics retailer Lush is cutting down its social media presence in a bid to encourage one-to-one contact with its customers.

The soap specialist has revealed its plan to “switch up social”, saying from next week it will interact with punters over live chat on or its website, or by email or phone.

Read the full story on City AM.

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Lush ditches social media amid switch to influencer marketing