Lea Rytz Goldman appointed Tommy Hilfiger’s Global Brand President

PVH Corp has announced the appointment of Lea Rytz Goldman as Global Brand President of Tommy Hilfiger to “lead the iconic brand globally to unlock its full potential”.

Rytz Goldman is expected to take the helm at Tommy Hilfiger by the Spring of 2024 and report to Stefan Larsson, the CEO of PVH.

This senior leadership appointment is another step in the PVH+ Plan to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world.

Stefan Larsson, CEO of PVH, commented: “Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally.

"Tommy Hilfiger is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well-positioned to supercharge the global growth of the Tommy Hilfiger brand, which is a key part of the PVH+ Plan, our multi-year growth plan.”

Rytz Goldman is currently the Managing Director of COS, where she led its revamp and strong global growth. Prior to joining COS, she notably led Arket as part of her 10-year tenure of successful brand leadership with the H&M Group.

Tommy Hilfiger said: “My dream has always been the same, to build the Tommy Hilfiger brand into the most desirable American lifestyle brand in the world in a way that stays conscious of our roots with a clear and enthusiastic view to the future. Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success. This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands, while always evolving for the future.”

Leas Rytz Goldman added: “[The brand] is on a path of exciting growth, and I am eager to work with the Tommy Hilfiger and PVH teams to unlock the full potential of the brand. Tommy Hilfiger's rich history and core values deeply resonate with me, and I look forward to building upon its unique heritage as we evolve the brand for its next growth chapter.”