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Klarna launches rewards programme in the UK and Ireland

Camilla Rydzek
22 February 2022

Klarna has announced that it will launch its global rewards programme in the UK and Ireland in Spring, as part of a global roll-out into nine new markets.

The company launched the programme in the US and Australia in September 2020 and has since then gained 4 million members, with 1 million users joining in the last quarter.

The rewards programme allows consumers to earn points every time they use Klarna’s "Pay Now" immediate payment option or make an on-time repayment when using Pay Later or Pay in 3. The points can be redeemed in the Klarna App for rewards at brands including Decathlon, Caffe Nero and River Island, with members also having access to exclusive deals and early access to product drops.

Klarna will also be introducing a new feature called Missions, which are small and engaging tasks that consumers can complete to earn reward points. The ambition is to encourage consumers to discover different features in the Klarna App which help them save time and money, be informed and in control of their finances.

The rewards programme will also soon roll out in France, Italy, Spain, Portugal, Poland, Canada and New Zealand, and over the course of 2022 it will expand to all remaining Klarna markets.

Alex Marsh, Head of Klarna UK said: “With our rewards programme, we help consumers get more out of every pound they spend and reward responsible use of buy now pay later by putting the emphasis on repayment, not purchase. This contrasts with traditional credit card providers which encourage irresponsible spending by rewarding consumers for making a purchase but then charge double-digit interest when they can’t afford to repay their bill at the end of the month.”

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