Follow us


John Lewis Christmas ad producer ends partnership after 14 years

Chloe Burney
10 February 2023

Marking the end of an 14-year partnership, advertising agency Adam&eveDDB has declined to re-pitch to John Lewis for its Christmas advertisement campaign.

Arguably the UK’s most famous Christmas advertising account, the John Lewis Partnership is looking for a new agency after Adam&eveDDB declined to re-pitch following a review by the retailer.

Adam&eveDDB, which won the John Lewis account in 2009 for £20 million, has helped to create the most anticipated Christmas ads for over a decade. From the ‘Man on the Moon’ to ‘Monty the Penguin’, the retailer has defined Christmas advertisements in the UK for the most part of the 21st century.

Waitrose has been handled by the same agency since 2015 and is also up for review.

John Lewis Customer Director, Charlotte Lock, added: "Adam & Eve/DDB’s expertise and dedication to our two brands has played a prominent role in the popularity of many of our campaigns and communicating what we value to our customers, but like all businesses it’s important we review our supplier relationships, including those we have with our key agency partners."

Despite being invited to re-pitch, the ad agency declined. The company is now free to pursue larger-spending retail accounts.

Tammy Einav, CEO of A&E, commented: "To say we are immensely proud doesn’t begin to capture the feelings we have towards what we have achieved together over the years. We are therefore saddened that the team at John Lewis Partnership have decided to call a pitch. Whilst we appreciate being invited, we have made the extremely difficult decision not to repitch.

"We shall always be grateful for the opportunity to create work that has been so loved. We will continue to support the team throughout this process and wish them all the very best for the next chapter."

Free NewsletterVISIT