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Joe Browns awarded Investors in People Award

Tom Shearsmith
04 January 2022

Fashion retailer Joe Browns has announced it is the recipient of The Investors in People Standard, recognising the brand for leading and inspiring people, awarding high performance and creating sustainable success.

The accreditation follows the recent announcement by Joe Browns of a new strategy to deliver annual sales of £100 million by 2026, representing a 138% increase on current turnover. The retailer recently announced that it started the Autumn/Winter 2021 season with cumulative growth up 68% year-on-year.

The foundation of the brands ambition comes from three pillars (people, product and places) identified by Joe Browns’ senior leadership team and the accreditation falls into the first - people.

Simon Brown, founder Joe Browns, commented: “Our people, more so now than ever, are central to the success of Joe Browns and, although this is something that we have known for a long time, it’s great to receive an external pat on the back with The Investors in People Standard.

“To say that the last year has been challenging is an understatement due to external pressures. Throughout the pandemic the people of Joe Browns have gone above and beyond to ensure we continue to deliver great product at great prices, and it’s important that I take the opportunity to say a huge thank you.

“Our ambitious growth strategy is already starting to deliver with a cracking start to AW21 and puts us in a great position for 2022 - a year of more exciting announcements and developments from Joe Browns.”

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