Jimmy Choo launches debut jewellery line
Jimmy Choo has expanded its product offering with the launch of its first jewellery collection. Renowned for its luxury footwear, the new jewellery line is inspired by its existing design hallmarks of pearl, crystal and monogram.
The collection features bracelets, earrings, necklaces, rings, and anklets, all designed under four themes: Crystals, Pearl, Monogram and Stars. Highlights from the collection include crystal-embellished hanging ear cuffs, a heavy chain necklace and an asymmetrical cocktail ring.
Sandra Choi, Jimmy Choo's Creative Director, said in a statement: "It felt like the perfect time to launch this collection, our shoes and bags are often seen as items of jewellery that adorn the feet, wrists and hands. It’s a collection of key pieces that will be treasured.
"For me the most important creative elements that make Jimmy Choo are light, fantasy and design expertise – these are realised in the distinct identities that make up our design codes; Crystals, Pearls, Monogram and Stars. The collection pinpoints the fundamental visual DNA of our brand. Our essence."
Choi also described the jewellery collection as a "natural extension" of the brand's crystal-adorned and pearl-encrusted shoes and bags.
Introducing, Jimmy Choo jewellery: from sparkly crystals to pearls, discover our first foray into the world of jewels, now #JimmyChoo https://t.co/wYliyJ6Hzz pic.twitter.com/xpIdh8Yqrn
— Jimmy Choo (@jimmychoo) March 16, 2022
