Jigsaw expands circular concept with repair service and pre-loved pop-up
Jigsaw has expanded its 'Jigsaw Forever' circular concept with the launch of its in-house REPAIR REWEAR service, as well as the opening of a pop-up shop for pre-loved fashion in partnership with resale and rental platform MyWardrobeHQ.
The REPAIR REWEAR service will be free of charge for one year from purchase of a garment, after which a small fee will be incurred for any repairs. Repairs will be carried out by mother and daughter duo, Karen and Tara, at the brand's Swindon warehouse.
Meanwhile a pop-up shop, in partnership with MYWARDROBEHQ, has been opened on Kensington High Street offering pre-loved and archive Jigsaw pieces and will remain open while stock lasts. Visitors to the shop will also have the chance to trade in old items in exchange for vouchers to spend in-store.
The moves follow on from the launch of Jigsaw Forever in partnership with MYWARDROBEHQ (MWHQ) in July 2022, which offers Jigsaw garments for resale and rental. As well as being able to rent individual items, the service also includes a subscription service allowing customers to refresh their wardrobes on a monthly basis with rented items. Customers can also use the platform to trade in pre-loved items in exchange for Jigsaw vouchers, the value of which is calculated depending on the category of item.
As well as offering resale and rental, Jigsaw says it is committed to prioritising the creation of "consciously crafted, long-lasting collections", using, where possible, fully traceable, responsibly source, natural materials.
CEO Beth Butterwick said of the latest expansion of the circular initiative: ‘’With the secondary market growing 11 times faster than the primary, sustainability is undoubtedly going to transform the fashion industry over the next 10 years. Our research tells us our customers value the beauty of our products, often keeping them in their wardrobes for years.
"Our partnership with MWHQ not only allows existing customers and new to enjoy standout pieces via rental and subscription, but as excitingly, discover unique pre-loved Jigsaw unicorn pieces. With style longevity enduring over disposable fashion, these options open us up to a much broader audience of age groups to falling in love with 50 years of Jigsaw ethos.’’
Jigsaw is one of the best-known names in British fashion, having been founded in 1970 by John Robinson. It is known for collaborating with renowned architects, upcoming photographers and artisan mills, makers, and creators, bringing elevated design to the British high street.