British heritage-inspired fashion brand Jack Wills is set to make its town debut in Basingstoke after signing for a new 2,800 sq ft store in Basingstoke’s Festival Place.
The store will sit alongside other fashion and style retailers at the AEW-owned centre including Marks & Spencer, Debenhams, Next, Apple, H&M, Zara, Superdry, Jack & Jones, JD and River Island among others.
Jack Wills property director Neil Beaman said the Festival Place was the “ideal location” for it first store in the town. “Improvements to the centre and the strong catchment profile means we’re confident of trading well. For more than 18 years, Jack Wills has focused on the highest quality clothing and a spirited and inspired youthful appeal, epitomising what it is to be British, irreverent and carefree. We are looking forward to opening and providing Hampshire customers with more choice,” he said.
Festival Place was acquired by AEW, one of the world’s largest real estate asset managers, in 2015 and since then has signed 25 new leases. Additionally, 57 existing tenants have renewed their leases with several choosing to upgrade, upsize or relocate within the centre. During the 2.5 years footfall has increased by more than two million, taking the annual total to 22.4m customers.
As well as Jack Wills it has also signed a lease deal with restaurant chain Côte Brasserie, which is another new name for the town. “These latest brands demonstrate the high-quality, aspirational brands that the scheme continues to attract. Both names are opening in the town for the first time, joining an appealing line-up of retailers and dining operators. Our overall refurbishment, combined with upgrades by tenants, will continue to make Festival Place even more enticing,” said Russell Jewell, head of private equity funds at AEW.