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ISAWITFIRST partners with live-streaming shopping app OOOOO

Tom Shearsmith
28 April 2021

Fast fashion business ISAWITFIRST has announced it is the first brand in the fashion industry to join forces with the UK’s first live-streaming shopping app OOOOO, launching a dedicated live-streamed, shoppable channel.

The partnership aims to revolutionise how the 18-30 demographic view the industry, bringing together one of the most successful womenswear ecommerce brands and first-class technology to deliver a unique, live-streamed interactive and entertaining shopping experience for consumers.

Described as TikTok-meets-QV, OOOOO combines entertainment with interactive shopping, live-streamed in shows housed across a network of digital channels dedicated to all passions and cultures.

The service combines the latest technology with the premise of social shopping to deliver a unique retail experience for the digital era, whereby customers can shop the product on show in real-time and purchase in the app in a couple of clicks.


Sam Jones, Co-Founder and CEO of OOOOO, said: "The core value of OOOOO is connecting consumers directly to the source of incredible products through live, interactive videos that are shoppable. It is entertainment first, shopping second.

"We are so excited to partner with ISawItFirst as they are true pioneers in the world of fast moving fashion. They use data to rapidly develop fashion concepts ahead of anyone else. With hundreds of new designs launching every week, interactive video is the best way to communicate with a community.

"The OOOOO platform can help ISIF’s team share their products and future designs in real time and gather community feedback. We believe this is a game changer for the fashion industry, giving a behind the scenes look at their operation by live video."

Andrew Stevenson-Thorpe, CTO at ISAWITFIRST, added: “We are delighted to be partnering with OOOOO in offering this new exciting shopping experience to our customers. Real time interactive video where the customer can see the products and chat with the host in real time, this promises to be a channel of choice for a large number of customers.”

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