Follow us


In The Style raises £500,000 for The Bowelbabe Fund

Sophie Smith
27 May 2022

In The Style has raised half a million pounds in aid of Dame Deborah James' The Bowelbabe Fund for Cancer Research UK.

The funds have been raised through the sale of the ‘Rebellious Hope’ t-shirt, the first item to be unveiled from In The Style’s Dame Deborah James collection, as well as from the sale of products within the full collection following its launch yesterday.

Available in sizes 6-28, the new collection features 18 items including dresses, skirts, blazers, shirts and blouses, t-shirts and hair accessories, with each piece inspired by the British summertime and activities that Dame Deborah loves.

The Bowelbabe Fund for Cancer Research UK supports causes and projects such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients. Along with supporting campaigns to raise awareness of cancer. Since The Bowelbabe Fund was announced, it has surpassed £6 million in donations.

Adam Frisby, In The Style Founder & Chief Brand Officer, said: “I am absolutely delighted that we have managed to raise £500,000 for The Bowel Babe Fund in just a few days since releasing the t-shirt and more recently, the full collection. I want to say a huge thank you to both In The Style and Deborah’s followers for the huge support they have shown. It will make such a huge impact.

“I am so thrilled for Deborah, speaking to her last night she was overwhelmed with happiness at how people have supported the collection and just how much it has raised. It was a dream for Deborah to be able to see this launch happen. She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for. We are so proud to have raised so much for The Bowelbabe Fund and we look forward to raising even more important funds over the coming weeks.”

Free NewsletterVISIT