In Pictures: Zlatan Ibrahimović creates curated collection for H&M Move
World-renowned Swedish football player, Zlatan Ibrahimović, has collaborated with H&M Move on a curated line of men’s sportswear that prioritises both fashion and function.
The legendary athlete, who first became an H&M Move brand ambassador in 2022, launched the ‘Selected by Zlatan' collection globally in-store and online starting today.
The training series is developed within the ‘Selected by’ concept, where 'Brand Movers' take an active part in product curation and share their unique sportswear knowledge with the H&M Move design team.
Ibrahimović said: “Through my collaboration with H&M Move, I’m able to make my favourite move wear accessible to everyone. These are pieces that deliver on both performance and style, no matter where you are or how you move. Why compromise when you can have it all?”
The autumn 2023 edition of ‘Selected by Zlatan’ unveils move wear such as cycling shorts and T-shirts made from moisture-wicking DryMove fabric. In alignment with the footballer’s movement-led lifestyle, the collection also introduces utility-inspired move wear that enables seamless gym-to-street transitions such as hoodies and joggers.
The collaboration pushed forward a sustainable agenda whilst democratising eco-friendly sportswear. This trademarked material pulls away moisture from the skin and keeps Movers comfortable and dry while moving.
