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In Pictures: The Rolling Stones launches festival-inspired RS No.9 Carnaby SS24 collection

Tom Bottomley
31 January 2024

The Rolling Stones’ fashion and lifestyle brand RS No.9 Carnaby, driven by Universal Music Group’s merchandising and brand management company, Bravado, has launched a new music festival-inspired collection for SS24.

It features new psychedelic graphics and bold typography on oversized t-shirts, jackets and distressed knits, with a bold neon colour palette including bright pink, orange, blue and green.

Standout pieces include an electric blue embroidered corduroy varsity bomber jacket featuring the Stones’ iconic tongue logo - embroidered with psychedelic typography - and the ‘Black Paint Splatter Tongue Logo T-shirt’, which is also available for kids.

Fresh additions to the womenswear range include the ‘The Rolling Stones’ Embroidered Knit Cardigan’ in white, which features bright red ribbed stitching detail and ‘The Rolling Stones’ embroidered in a mismatched colourful text. There’s also the new ‘Yellow Lips Graphic Baby Tee’ in an acid wash finish.

There’s also accessories such as the ‘Sunshine Carnaby Tote’ bag and the ‘Voodoo Lounge Trucker Hat’.

David Boyne, UK Managing Director of Bravado, said: "The aim for this collection was to create something that embodies the joy and excitement of music festivals.

"The Rolling Stones are known for their self-expression as well as their music, and this collection is just as dynamic and eclectic as they are.”

The new collection is being sold via the RS No.9 Carnaby website, and at the flagship store of the same name at 9 Carnaby Street in London.

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