In Pictures: Phase Eight’s new flagship store at the Bentall Centre in Kingston
Phase Eight has opened a new 1,571 sq ft store at the Bentall Centre in Kingston, having previously traded through concessions in Fenwick and John Lewis in the town.
The opening is the latest stage of Phase Eight’s retail expansion strategy, which launched in 2023 with 13 stores across the UK and Europe.
At the end of January 2024, Phase Eight unveiled its largest store to date, a 2,800 sq ft upsized unit at The Mall at Cribbs Causeway in Bristol, and has further store openings planned for later this year in Bluewater, Edinburgh, Glasgow, Blanchardstown and Hamburg in Germany.
The new Kingston store, which has a unique ceiling installation crafted from wood, is now carrying the TFG London-owned womenswear brand’s latest event and ready-to-wear collections in sizes 8-22, as well as footwear and accessories "for head-to-toe style solutions".
The store is also housing the Phase Eight petite line and its limited-edition ranges such as bridal and its black tie range, Collection 8.
Caraline Money, Group Retail Director at Phase Eight, said: "Having successfully traded in concessions in the area, we are delighted to bring our latest collections and flagship experience to the local shoppers. The retail team are excited to welcome shoppers to the new store and deliver our personalised 5-star customer service experience."
Tina Powley-Mapp, Bentall Centre Director, added: "Phase Eight brings a fresh and exciting addition to our centre with a celebration of women's style, empowerment, and self-expression.
"As a centre, we pride ourselves on creating an engaging and inclusive environment where customers can explore, discover and find inspiration. Phase Eight aligns perfectly with our vision and we have no doubt that their unique offering will complement our existing mix of shops and enhance the overall shopping experience which serves our vibrant community."
