ISAWITFIRST launches wish-list feature

ISAWITFIRST.com has announced the launch of a wish-list feature on both its website and App.

Customers will be able to save up to 25 items and purchase them at at later date. The company is hoping to improve the customer journey through this new feature, especially after the announcement of the brand's partnership with ITV2's Love Island this year.

Sebastian Green, Head of Development at ISAWITFIRST, commented: "We have spent the past few months building our own wish list service. Making use of AWS (Amazon Web Services) and serverless architecture techniques, the service is fast, secure and available for all our customers."

ISAWITFIRST.com began in May 2017 and has quickly grown to become one of the UK’s leading fast-fashion e-tailers. The brand’s goal is to provide its customers with quality, current and on-trend pieces at a competitive price.