In Pictures: Nokwol’s new flagship on London’s King’s Road

Nokwol, the sister footwear brand of Naked Wolfe, has opened a 1,600 sq ft flagship store at 13 King’s Road in London.

It marks the second retail space that Nokwol, which was founded earlier this year, has in London, as a 8,000 sq ft dual branded store with Naked Wolfe opened at 53-55 New Bond Street in July 2023.

With over 30 years in the footwear industry, Craig Mance is the Founder and CEO of Nokwol. His sons Cody, Luke and Cooper, and daughter Bronte, founded Naked Wolfe in 2017. Last year they appeared in Forbes 30 under 30 and were awarded the accolade of number one luxury fashion product of the year.

Speaking on the new store opening, Craig Mance said: "The opening of the King’s Road store marks our brand’s next chapter fuelled by innovation and inimitable product know-how, leaving every customer with an indelible impression.

"The iconic King’s Road has a rich history associated with fashion dating back to the 60s and 70s. Overall it’s an exceptional location with significant foot traffic, cultural attractions and proximity to a plethora of lifestyle choices.

"At Nokwol, we want to bridge the current gap in the UK market with a promise to be opening as many more stores needed to fill the current void of affordable luxury footwear - echoing the feedback from locals that shop and live within the area."

The new King’s Road store has been "envisioned with a custom-made approach", set across two floors. Concrete, leather and aged brass blend with porcelain and wood, for a "minimal yet impactful design".

The store is carrying an extensive range of footwear across casual and dresswear for men and women, made from premium leather uppers and components, including boots, heels, loafers, sandals and trainers.

Nokwol prices range from £150-400. With offices in London and Hong Kong, SS24 will also be the brand’s first foray into wholesale.