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EXCLUSIVE REPORT - Understand the opportunities for international online sales

TheIndustry.fashion
11 April 2022

The global pandemic has left an indelible mark on the behaviour of fashion shoppers globally. At a hyper local level it, the lockdowns and working from home directives led to a greater appreciation of our immediate surroundings with more and more shoppers discovering and rediscovering retailers close to their homes.

At the opposite end of the scale a new generation of shopper, who is prepared to shop not just nationwide but on a global level, has emerged. The barriers to cross-border shopping have been well and truly opened up providing brands and retailers with a major growth opportunity as the world emerges from the pandemic.

Global DTC shopping experts ESW conducted its annual Global Voices study in which 14,000 shoppers were surveyed on their purchasing habits across 14 different countries. This study revealed that, while cross-border shopping is increasingly popular across all age groups, the Millennials are driving this shift with 37% of this age group overall having made 11 or more international purchases online in the past year.

In partnership with ESW, TheIndustry.fashion has created a bespoke edit of the data from the Global Voices study to create this exclusive report, which will help brands and retailers in the fashion space understand where the opportunities lie for international online sales – in terms of geography and demographic groups – and to understand the marketing channels that are most likely to influence sales.

This report will also help inform strategies for approaching international markets by highlighting which products are most likely to sell and which channels (be that direct to consumer or marketplace) will lead to the greatest sales success when it comes to capitalising on this new “Generation Global”.

In this report we identify:

  • Who is the shopper ready to buy cross border?
  • How the international shopper mix breaks down in each market
  • Frequency of purchase by generation
  • Which products are driving sales
  • Where they shop and what sends them there
  • Suspicion and sustainability - Overcoming negative attitudes
  • International intentions - how the market is set to develop

You can view a taster of this FREE report below. To download the full report, please complete the short form.

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