In Pictures: Mr Porter’s “biggest campaign to date”

Mr Porter, e-commerce platform home to all things luxury menswear, has today launched the second edition of its Summer Stories campaign.

The latest edit, coined Al Fresco, is a curation of resort products and exclusive collections ‘celebrating Italian summer style and craftsmanship’. Encompassing ready-to-wear, swimwear, shoes, accessories, and lifestyle, the Al Fresco edit - which explores Italian style, food and travel - provides a one-stop shop for the season.

Taking inspiration from vintage resort wear, the selection features 22 of the world-leading Italian brands including Giorgio Armani, Barena, Brioni, Brunello Cucinelli, C.P. Company, De Petrillo, Etro, and more. The site will also introduce three new brands in this chapter: Federico Curradi, Loretta Caponi and Green Wolf Lighting.

Highlights include an exclusive 20-piece tailoring and casualwear collection from Brioni as well as exclusive capsule collections from Loro Piana, Barena and Brunello Cucinelli. Each offers relaxed silhouettes in a soft pastel palette- perfect for sun-drenched summer engagements.

Mr Porter's Summer Stories campaign celebrates summer styles from across the globe through a series of chapters. First launched on 29 May and spanning a three-month period, the campaign champions the brand’s summer offering of 125 brands, 49 of which are exclusive ranges.

Daniel Todd, Buying Director at Mr Porter, commented: "Mr Porter Summer Stories is our biggest campaign to date, a standout and sustained moment that allows us to champion the best products for our customers to embrace warm-weather dressing, whatever the occasion.

"There’s nothing quite like an Italian summer, so we’re thrilled to spotlight this distinctive and instantly recognisable style in our Al Fresco chapter by collaborating with the most esteemed Italian brands through a series of exclusive collections."