In Pictures: MCM & Puma spotlight basketball style with NBA star Marcus Smart
German-based luxury brand, MCM, and global sportswear brand, Puma, have reunited for a third time on a fashion-meets-performance collection.
This time, the two world-renowned brands have come together to appeal to fashion-forward basketball enthusiasts across the globe. Inspired by basketball and hip-hop subculture, the latest range celebrates "freedom and expression through movement".
The Fall/ Winter 2023 collection is "a luminous take on athletic classics", featuring vibrant ready-to-wear pieces and a vamped-up edition of Puma's TRC Blaze Court Shoe. With a design that seamlessly blends MCM's design codes and Puma's cutting-edge sports technology, it appeals to sneaker enthusiasts and basketball aficionados alike.
Marcus Smart - a Puma Hoops ambassador, NBA Defensive Player of the year with the Boston Celtics and current player for the Memphis Grizzlies - was the featured athlete for this campaign.
Smart's inclusion in the MCM x Puma collaboration campaign serves as a symbolic representation of the campaign's core values: individuality, movement, the fusion of luxury and performance. His bold fashion choices off the court align with the message the collaboration aims to convey.
The MCM x Puma collection is online at MCM and in select stores.
