In Pictures: Levi’s enlists Emma Chamberlain to kick off the holiday season

Levi’s, the global denim brand, has once again teamed up with Emma Chamberlain, the influencer and style expert, for its holiday campaign alongside the creation of Emma’s Edit: The Gift Guide.

The 'It’s Giving Season' campaign introduces the brand’s new Ribcage Bells – a new denim silhouette which marries Levi’s highest high rise with a vintage-inspired wide leg.

Not only does It’s Giving Season introduce new styles, worn by Chamberlain, it also introduces Emma’s Edit: The Gift Guide. The one-stop gifting shop sees a curation of Chamerblain-approved holiday wares from cosy classics to metallic party-worthy ensembles.

Emma Chamberlain commented: "After the incredible experience of launching our cherished collaborative collection, I’m so excited to be a part of Levi's It’s Giving Season campaign.

"I adore the nostalgic ‘70s flare of the new Ribcage Bells and paired with the Rae Sweater and Betty Cardigan, everything is so cute, comfortable and cosy. There are so many perfect styles for the holiday season. I also had way too much fun curating my gift guide with all my favourite Levi's pieces in one spot so you can find timeless pieces for the people you love (or yourself... obviously)."

The It’s Giving Season campaign launches today with pieces available worldwide on Levi.com, the Levi’s App, and in select Levi’s Stores.