In Pictures: Joseph’s new store on Regent Street

Contemporary designer womenswear brand Joseph has opened a new 843 sq ft store at 124 Regent Street, its fifth standalone store in London.

Located inside a Grade II listed building on the lower end of the street, the store offers an “intimate and minimal environment that is warm and inviting”, in what is a new design concept for the brand.

A natural clay quarry tiled floor is inspired by the cobbled streets of Paris, and a natural oak “library style” display wall creates the backdrop to the space.

Brass and copper sculpted geometric podiums create an accessory display installation, and furniture is carved from sustainable solid oak with a burnt black finish.

There is also solid oak hanging rails with brass detailing, and a black oak sales desk with Guatemalan green marble and glass showcase.

The store will carry the brands ready-to-wear seasonal collection, its ‘Foundations’ collection and a selection of accessories.