Kurt Geiger goes global with rainbow-inspired Galeries Lafayette takeover

Kurt Geiger's rainbow-hued shoes and accessories have found success in Paris, which typically has a penchant for quiet luxury, after taking up residency inside Galeries Lafayette Champs-Élysées. This marks the brand’s international success amid its global expansion.

The British brand reported revenues of £316 million ($400 million) and announced the opening of four to five new stores in the US. It's also expanding its overseas portfolio with three stores in Mexico, as well as flagships in Spain and Italy.

Steven Sousa, Chief International Officer of Kurt Geiger, said: "Our best sellers in Spain and Germany are also our best sellers in Mexico, the US and the Middle East...  Our sales right now are the highest they have ever been."

Kurt Geiger takes centre stage within the marbled interiors of the luxury department store Galeries Lafayette with a new pop-up, open now until 15 April. A tunnel from the storefront’s door will transport customers into the colourful world of the British brand.

Sousa added: "Galeries Lafayette is such a recognisable and respected retail brand, they are a democratic retailer. I was super thrilled when they offered up the opportunity to do this pop-up.

"At Kurt Geiger, we’re being very selective about our distribution and where we open stores— we’re willing to wait for the best location in a market, such as the atrium of Galeries Lafayette Champs-Élysées, which is the store’s largest most sought-after space."

Not only is the activation spreading brand awareness within the walls of the luxury department store but also on the cobbled streets of Paris. Four Screens outside of Galeries Lafayettes play clips from its playful Summer campaign - set to be watched by more than 100,000 visitors passing by.