In Pictures: Jimmy Choo unveils conversation-starting SS24 collection

Luxury footwear and accessories brand, Jimmy Choo, has revealed its Spring Summer 2024 collection – championing its ethos to "use fashion to make an unmistakable and unforgettable statement".

The foundational philosophy of Jimmy Choo is "statement glamour". Evolving this ideology, the Creative Director created a collection that "explores the idea of turning heads through graphic pattern, colour contrasts and emphatic detailing".

Sandra Choi, Creative Director at Jimmy Choo, commented: "I always want to create accessories that turn heads. That idea is central to Jimmy Choo, to our woman, who always thrives in the spotlight and wants their style to take centre stage. It also allows me, as a creative, to design pieces that are truly exceptional, that can become a focal point of a look.

"The collection is tied together by this philosophy, united by the idea that accessories take the lead and become the conversation pieces. They allow us to add a touch of fantasy to our everyday. They invite us to dream."

This season there are clear stand-out styles. For example, the signature Avenue motif has evolved into a modern graphic, executed in contrasting colours. It stands as the eye-catching emblem of the capsule. Jimmy Choo’s ability to fuse footwear and jewellery is also a standout theme. Just look at the oversized pearl and pavé crystals that embody sneakers and sandals for proof.

This follows last week's news that Jimmy Choo will be creating an upcoming collection with the French fashion house of Jean Paul Gaultier. The exclusive capsule collection of footwear fuses two create identities, founded on a "shared vision of powerful, confident and glamorous femininity".