Harrods has today unveiled its second H Beauty location, opening inside a former Debenhams store in Centre:MK shopping centre in Milton Keynes. The launch follows the successful opening of its inaugural store in Lakeside, Essex in September 2020.
The 29,000 sq ft space brings together a diverse portfolio of premium brands and products, exceptional beauty services and unique experiences.
The curated product offering, paired with expert-driven service and ever-changing retail innovation, creates an unrivalled physical retail experience for beauty enthusiasts to discover, enjoy and enhance their inner and outer wellbeing.
Each store is developed with the local beauty community in mind, bringing the latest must-have products and experiences to local customers, often for the first time.
Inclusivity, empowerment, and self-expression lie at the heart of H beauty’s ethos, and Harrods buying team, led by Annalise Fard and Mia Collins, who has curated an offering that empowers the community to explore and celebrate their self-identity through beauty.
Annalise Fard, Director of Beauty at Harrods, said: "The latest H beauty opening at Centre:MK marks another significant addition to the UK’s beauty retail landscape and I am absolutely delighted to be creating an exciting new destination for our beauty community. As well as opening the most beautiful retail destination, we are so excited to be meeting beauty lovers and experts across the local community and bringing them into the H beauty family."
H beauty Milton Keynes’ skincare offering showcases the sectors recent growth and innovation drive, ensuring that there is an effective product for every customer’s skin concern and routine, regardless of price point.
TheIndustry.fashion has an extensive gallery of the new location:
Mia Collins, Head of Beauty at Harrods, commented: "From new drops and cult buys to the most enduring icons, I’m delighted to bring the magic of Harrods Beauty to Milton Keynes and an even wider audience of UK beauty lovers. Our new store stays true to the H beauty DNA, and with the luxury of a larger space, it is a super-sized and super fabulous version of what we debuted in Lakeside!"
Throughout the store, customers will discover the Playtable; providing access to dry hair styling, makeup demonstrations and experiential product testing, the Skincare Station; offering bespoke consultations and treatments, and finally the Click & Collect boutique; available from 6 May, for customers who shop online.
From 17 May, H beauty will also offer shoppers the opportunity to to "sit, sip and reunite" with a 44-seat champagne bar.
Kevin Duffy, Centre Director at Centre:MK, added: “Centre:MK proves to be a resilient destination that has continued to welcome key anchor brands throughout the pandemic. We constantly outperform footfall benchmarks reflecting the strength and depth of offer at Centre:MK, which attracts guests from across the region.
“Our strategy at Centre:MK is focused on exceeding customer expectations. As the most exciting concept to emerge in a fast-moving market, H beauty is an exemplar of our strategy in action. H beauty’s approach, line-up of brands and commitment to delivering a unique experience for visitors will be a significant addition to our retail offer moving forward.”