In Pictures: Harrods’ new lingerie and lounge rooms

Harrods has unveiled a new 16,000 sq ft luxury destination on the first floor of its Knightsbridge store, the first phase of its womenswear redevelopment project, with two new rooms dedicated to lingerie and loungewear.

The rooms are hosting 47 brands, with many exclusives, including pieces from Olivia Von Halle, Sleeper, Desmond & Dempsey and Aubade’s Elie Saab collaboration.

It is also housing eight dedicated shop fits from brands such as Skims, Agent Provocateur, La Perla and Olivia Von Halle.

Simon Longland, Director of Buying – Fashion at Harrods, said: “It’s right to start the hotly anticipated, rejuvenation of the women’s floor with lingerie as it is where every outfit begins, and it really is a moment to celebrate. After six years of state-of-the-art redevelopments across the store, our womenswear customers have been eagerly awaiting the new look of the first floor and they need not wait any longer.

“Over recent years, the way that our customers shop for their intimate investment pieces has changed, with lingerie and lounge becoming just as important of a building block as any other wardrobe element.

“The breadth of the brands and offering in the room is completely unparalleled and will offer something for everyone and every need - from functional shapewear to the most glamorous lingerie. The future of the womenswear floor is so exciting, with two more rooms heading for redevelopment this year, and many more to come.”

Image credit: Joel Knight