In Pictures: Good American reintroduces ‘Always Fit’ denim

Khloé Kardashian and Emma Grede’s Good American brand has reintroduced its bestselling capsule collection, ‘Always Fits’, described as "TikTok’s favourite jeans".

There are 14 core denim styles with "100% stretch and 0% restriction", designed for all-day comfort.

Founded by Grede and Kardashian in 2016, as ‘the first fully inclusive fashion brand’, Good American’s latest ‘Always Fits’ collection features 25 sizes, as well as the innovative ‘one-size-fits-four’ technology covering sizes from 00-4 to 28-32.

Key pieces in the range include the ‘Always Fits Good Legs Skinny Cropped Jeans’ and the ‘Always Fits Good Legs Straight Jeans’. The collection is now available to purchase on the Good American website.