In Pictures: Gap champions creativity in new campaign starring familiar faces
Global retailer Gap’s new Autumn campaign champions originality by featuring a diverse global cast of creatives, who explore their own personal 'Gap style' through art, music, fashion, activism and film.
The shoot was photographed by Bjorn Loss, who brings self-expression and individual style to life in each frame. Each timeless 'Gap' look was styled by London-based fashion stylist and I.D. Magazine’s Contributing Fashion Editor, Caroline Newell.
The talent starring in the campaign includes:
- Helena Christensen – A clothing designer, philanthropist, and former model who was the Co-founder of Nylon magazine.
- Sophia Roe – A James Beard Award-winning chef, writer, founder and Emmy Award-nominated TV host.
- Lionel Boyce – An actor and writer, who is best known for his role in The Bear.
- Veneda Carter – A stylist and model with her own jewellery line.
- Coco Pink Princess – A 12-year-old fashion influencer from Tokyo, who is known for her striking and bold looks.
- Sean Wotherspoon – A sneaker designer, collector, store owner, and Gap’s newest Vintage Curator.
- Medalion Rahimi – An actress best known for her roles in NCIS: Los Angeles and the film Before I Fall.
- Stella Simona – A visual storyteller, creative entrepreneur, and co-owner of fine jewellery brands Amarilo and Haati Chai.
Erika Everett, Head of Marketing at Gap, commented: "Our newest fall campaign embraces this season as a time for change, growth, and self-expression to empower us all in being our true selves through our favourite autumn essentials, as seen on our dynamic cast members championing originality.
"This incredibly talented cast comprises of individuals that have made a name for themselves, and we are proud to be a brand that spotlights individuals that embody the true meaning of creativity who made Gap style their own."
The campaign is set to launch in the UK on 7 September online and in Gap’s Oxford Street, Manchester, Birmingham, Lakeside and Glasgow locations.
