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In Pictures: Emilia Wickstead opens flagship London store

Sophie Smith
03 August 2022

Luxury fashion designer Emilia Wickstead has opened a new flagship retail space in London.

Located at 152-153 Sloane Street in Belgravia, the 370 sqm store occupies two floors and allows customers to experience the full range of Emilia Wickstead products and services.

Emilia Wickstead

The ground floor houses ready-to-wear and accessories, as well as a dedicated bespoke and bridal salon. This "VIP salon" offers bridal services and allows clients to discover the brand's bespoke and made-to-order offering. The downstairs floor showcases Wickstead’s homeware and lifestyle products.

Emilia Wickstead

The boutique’s interior aims to reflect Emilia Wickstead’s timeless and sophisticated aesthetic. Following almost a year of renovations, the space has been transformed to harmonise the traditional and modern aspects of Wickstead’s vision.

Referencing traditional Milanese and Venetian architecture, the design pays homage to Italian rationalism and the work of architect Piero Portaluppi, mirroring the deceptive simplicity and proportions of an Italian palazzo. The interiors are also part tribute to Wickstead’s formative years in Milan, which serve as a continual reference point in her work.

Established in 2008 by the New Zealand designer Emilia Wickstead, the brand is a British luxury fashion label known for its ready-to-wear and bridal collections. The brand has become the epitome of modern femininity and the designs are known for their modern silhouettes and strong colour use.

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