In Pictures: Deichmann heads to Belfast for first store in Northern Ireland

German footwear retailer Deichmann has opened a new 8,438 sq ft store at The Keep retail and leisure centre in Belfast, its first in Northern Ireland.

The new store stocks a full range of footwear "for the whole family", including exclusive lines from Adidas, Fila, Nike, Puma and Skechers.

Simon Wilson, Managing Director of Deichmann UK, said: "We are so pleased to announce the opening of our first Northern Ireland store.

"The Belfast store is in an amazing central location with new collections from a multitude of brands available. We can't wait for our customers to enjoy the new store and what it is has to offer."

Deichmann is celebrating the opening with 50% off selected lines. Free shoes (priced at up £25) will also be available to the store’s first 25 customers on Saturday 4 May. There will also be other in-store giveaways, offers and "family fun activities" throughout the day.

The footwear retailer’s ongoing price promise ensures that customers will be refunded the difference - plus will receive an additional £1 back - if they find an identical pair of branded shoes cheaper at any other UK high street retailer, or any online retailer.

Deichmann’s own brand shoes start at just £4.99, with real leather products starting at £29.99.

The new Belfast store opening has created 20 new jobs in the area, including shop assistant and supervisor roles.

Deichmann has over 130 stores throughout the UK, with flagships at Westfield London, Westfield Stratford, Birmingham and Glasgow Argyle.