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In Pictures: Boux Avenue celebrates “power, strength, beauty & mystique” this Valentine’s

Chloe Burney
19 January 2024

This Valentine’s Day, British lingerie brand, Boux Avenue, celebrates "the power, strength, beauty & mystique of women" in its newest lingerie line-up.

The new collection consists of delicate details, bold designs and, of course, a red and black colour palette.

According to the highstreet retailer, lingerie trends are moving away from last year’s neons and pops of pink. Instead, this season sees bodysuits and lingerie sets rendered in opulent lace and embellished with delicate floral lace and love-struck heart embroidery designs.

The Valentine's Collection ranges in price from £18 to £50, with selected styles available up to an inclusive G cup.

Zoe Price-Smith, Boux Avenue's Chief Design and Product Officer, told TheIndustry.fashion: "Our latest Valentine's Collection is one of a kind, exclusively designed in-house and inspired by the catwalk. Ensuring to suit everyone's needs and desires offering a range of intricate signature floral lace designs, to striking and bold love-struck heart embroidery, across classic plunge and balconette styles, whilst also embracing more elaborate lingerie sets with structured basques and trending bodies.

Price-Smith continued: "All your heart desires have been met with a divine colour palette of romantic red, timeless black and blush pink. You are sure to find a lingerie set that will leave you feeling confident and conquering the season of love

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