Tommy Hilfiger upsizes at Icon Outlet after reporting "stellar" trading results

American fashion brand Tommy Hilfiger has upsized its store by over 110% at the Icon Outlet at The O2.

This news follows strong Q1 trading results for both the brand and shopping destination. The O2 reported strong results for 2023 with with Icon Outlet shopping up 44% and total footfall up 20% vs Q1 2019.

Tommy Hilfiger has upsized its store at Icon Outlet at The O2 by over 3,100 sq ft, more than doubling its presence on the upper level. Located adjacent to a range of brands such as Calvin Klein, GANT, Hackett, and Ted Baker, the new 6,000 sq ft Tommy Hilfiger store is now open. The move is a significant vote of confidence in its presence at The O2 from the global fashion brand.

The new store showcases the brand’s classic American style across menswear and womenswear, with the new addition of its childrenswear range.

Louisa Dalgleish, Leasing Director at Icon Outlet at The O2, said: "Following a successful start to 2023, we are delighted to open the newly upsized Tommy Hilfiger store. As one of our leading brands and long-standing tenants, we are thrilled to see the global fashion house committing to, and investing in, our outlet shopping destination.

"This latest move indiciates how much the brand values its position at The O2 and delivers a strong vote of confidence for the year ahead, further cementing our position as one of London’s leading outlet shopping destinations."

Last month, PVH Corp. reported a 2% increase in revenue to £2.024 billion ($2.489 billion) for the fourth quarter of 2022, driven by growth in both its Tommy Hilfiger and Calvin Klein brands. Revenue at Tommy Hilfiger and Calvin Klein increased 3% each, compared to the fourth quarter of 2021.