Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

In Pictures: Barbour joins forces with Specsavers on exclusive eyewear collection

Tom Bottomley
04 April 2024

High street eyewear specialist Specsavers has teamed up with heritage British brand Barbour to launch its latest designer collaboration collection.

Inspired by Barbour’s renowned wax jackets, the optical and sunglasses range features tartan and houndstooth prints, and timeless eye shapes including the 'clubmaster' and round metals.

The collection features 13 optical frames and three sunglasses for both men and women, as well as four frames for kids.

David Godfrey, Regional Manager of Distributor Markets for EMEA & Licensing at Barbour, said: "We are delighted to partner with Specsavers on this eyewear collection which perfectly captures the heritage of Barbour.

"It incorporates our classic British style in textures and patterns synonymous with Barbour, reimagined for everyday wear from the city to the country."

Bianca Swan, Style Editor at Specsavers, added: "We’re so excited to welcome Barbour into our portfolio of designer brands.

"Off the back of the popularity of quiet luxury trends in 2023, we’re now seeing a rise in the country core aesthetic. This is characterised by a focus on tradition and timeless quality, and we feel there’s a clear synergy between both the Barbour and Specsavers brands.

"With the launch of this collection, we hope to bring Barbour’s classic countryside style to the urban high street, so that every customer can find a style to suit them."

All adult frames in the Barbour range are priced at £130, with the kids' frames at £90. The Barbour collection will be launching this month in Specsavers stores nationwide, as well as on its website.

Barbour joins a growing list of designers and brands working with Specsavers on frames, including Vivienne Westwood, Viktor & Rolf, Marc Jacobs, HUGO, Tommy Hilfiger, Superdry, Cath Kidston and Converse.

Free NewsletterVISIT TheIndustry.beauty
cross