US heritage outdoor brand Penfield, which was acquired by UK-based global licensing company Brand Machine Group in December 2020, has just launched a new collaboration capsule collection with Parks Project, the organisation that supports American national parks.
The Parks Project x Penfield collection features two packable jackets and a hat. Every product sold supports the National Park Foundation’s Open Outdoor Kids Program, creating pathways for kids to connect with nature with experiential learning and cultural heritage exercises.
Tom Duncan, Group Brand Director at Brand Machine Group, said: “The national parks are special to us as they were created to conserve the scenery and wildlife of America, but they are also preserved to be enjoyed by everyone.
“Penfield is an outdoor brand that makes product for ‘Living Life in The Open’, and the Parks Project is committed to preserving the spaces we love. If our collaboration can shine a light and give back to the amazing work they do, that’s got to be a good thing.
“Seasonally we always reference the national parks within our design themes creating product that can be worn and enjoyed in the outdoors. We loved their work and the principle behind their community, so it felt like a great fit.”
The Parks Project is a community and organisation that supports the American National Parks by educating, advocating, volunteering and activating supporters to get involved in conservation through a huge variety of projects.
Each garment in the collection has been designed with “out on trail with your crew in mind” – whether it’s getting hands dirty to protect and maintain wild spaces, or just heading out to enjoy some trails with your “crew.” The jackets and hat are available from today at Penfield.com.