In Pictures: Alo invites shoppers to “Move Into Wellness” with latest campaign
Luxury sportswear brand Alo, which opened its first UK store in November, is inviting its customers to ‘Move Into Wellness’ exploring its key pillars of wellness—recovery, movement, and mindfulness—via their expansive range of activewear.
Alo, which is an acronym for Air, Land, and Ocean, was founded in 2007 by childhood friends Danny Harris and Marco DeGeorge, who remain as co-owners and co-CEOs. It has since built a community of celebrity and "influential champions worldwide" - from the likes of Kendal and Kylie Jenner to Taylor Swift and Hailey Bieber.
The latest "Move Into Wellness" campaign is showcased by new celebrity ambassadors that represent its three pillars.
Rosie Huntington-Whiteley, fashion model and actress, represents 'movement'. This is the physical expression of our inner selves and a means to ground our practices in the present moment.
Radhi Devlukia (nutritionist) represents 'mindfulness'. Mindfulness is where we find a deepening of our connection with our inner selves and a sense of presence in the moment.
Jimmy Butler (NBA basketball player) represents 'recovery'. Recovery encourages reflection, learning, and rest that allows for us to continue the cycle over and over again, stronger with each new day.
Painting a multi-faceted view of wellness, the LA-based brand aims to inspire an "attainable version of wellness, focused on feeling better, having more energy, and reducing anxiety".
The 4,321 sq ft King’s Road store is set over two levels, while the flagship store at 150 Regent Street will have 6,003 sq ft of selling space, again over two levels, as well as a 2,378 sq ft gym and wellness club. The two-floor Brompton Road store will be 6,070 sq ft.
