Il Porticciolo opens King’s Road boutique

Luxury Italian childrenswear brand Il Porticciolo has now opened a flagship two-level 1,077 sq ft boutique at 254 King’s Road, London – following a relocation from its previous store on nearby Sydney Street.

The new store is carrying the brand’s classic cashmere and Merino wool knitwear, embroidered collar shirts and its traditional hand and machine-made smocked dresses for ages 0 to 12 years old.

Carola Ploederl Cafiero, Founder of Il Porticciolo, said: "The King’s Road is one of the most established and recognised locations in London and we are proud to call it our home. We’ve managed to form a strong online presence, and this flagship store will deliver a home for our customers and allow us to build our brand awareness further and be more accessible to the local community.

"Sloane Stanley has provided us with our first prominent space in the heart of Chelsea, and we look forward to being a part of this eclectic destination."

Hannah Grievson, Property Director at London landlord Sloane Stanley, commented: "Our long-term strategy for the estate is to provide boutique-focused options and diversify our fashion and retail offer to cater for our community.

"Il Porticciolo is a unique addition to the King’s Road; it delivers a compelling proposition, it complements our existing tenants, and highlights the significance of the estate in providing opportunities for flagship locations, and we’re pleased to have them as part of our growing retail portfolio."

Il Porticciolo, founded in London in January 2018 by Italian-born Carola Ploederl Cafiero, was specifically created to showcase high-quality products made in Italy and finished by artisans. It counts the Royal Family as clients.