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Hyundai launches fashion collection with repurposed discarded vehicle materials

Tom Shearsmith
14 October 2021

Hyundai Motor Company has launched the third annual iteration of "Re:Style," an upcycling fashion project that uses materials discarded during the automobile manufacturing process and illuminates the company's sustainable enterprise beyond the automotive industry.

The unique collaboration highlights Hyundai Motor's ever-growing commitment to eco-friendly manufacturing, creative outside collaboration and engagement with the environmentally conscious consumers.

For sale online and in retail stores from L'Eclaireur and Boontheshop, twelve fashion items comprising track jackets, sweatshirts, zip-up hoodies, short pants and long pants will be available in limited quantities.

The retail store will run for two weeks from today until 28 October, whilst the ecommerce site will run for four weeks through 10 November.

For this year's Re:Style, leftover materials from car manufacturing, such as airbags and seatbelts, have been used. In addition, eco-friendly materials incorporated into the Hyundai IONIQ 5, such as Bio PET and recycled fibres, were also used, enhancing wearability and demonstrating the potential for utilising bio materials in fashion and beyond.

Thomas Schemera, Global Chief Marketing Officer and Head of the Customer Experience Division of Hyundai Motor Company, said: "With the third annual celebration of Re:Style this year, Hyundai Motor Company continues its dedication to facilitate the 'progress for humanity,' its brand vision and objective.

"We are stepping up our collaborations steadily with various industries around the world to usher in a sustainable future. The Re:Style 2021 is one of them, and we hope this project serves as a focal point for young consumers worldwide to understand the impact of manufacturing leftover materials on our shared environment and how we can creatively and practically reutilise them."

The proceeds from the sales of these items will go to various sustainable projects by Hyundai Motor, with L'Eclaireur and BoontheShop joining the cause on the basis of their shared commitment to the planet.

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