Hunter appoints Daniel Shaw as design director

Hunter has appointed Daniel Shaw as its new design director; he joins the brand from Christopher Raeburn where he headed up the design studio.

In his new role, which he begins this month, Shaw will be responsible for design across all collections within Hunter Original and Hunter Field. While at Christopher Raeburn he worked across the men’s and women’s collections and was instrumental in delivering the London Fashion Week shows as wells as key collaborations with brands such as Rapha, Eastpak and MCM.

Creative director Alasdhair Willis described Shaw as "a very rare commodity". "[He is] a designer that not only understands how to deliver design integrity, but can do it while always maintaining a commercial position and retain visibility of the consumer. His key strengths lie in his relevance as a designer, his ability to deliver products that align to the respective consumer needs of both Hunter Original and Hunter Field, his commercial acumen and his overriding enthusiasm for this opportunity.”