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The Modist to open Bicester Village pop-up

Lauretta Roberts
02 August 2019

The Modist, the online platform for luxury modest fashion, is to stage its first ever European pop-up at Bicester Village this summer.

It will run from 12 August to 24 September and will showcase a range of styles from leading luxury brands, as well as the etailer's own collection Layeur.

Founded in 2017 on International Women's Day, The Modist brings an edit of premium and luxury fashion to women who wish to dress in a contemporary yet modest way.

It was established by entrepreneur Ghizlan Guenez, who is the business' founder and CEO, and has been backed by investment firm Vaultier 7, as well as Farfetch and the private equity vehicle for Nicola Bulgari, Vice Chairman of Bulgari Group. Its collections are also available on the Farfetch platform.

“We are delighted about the collaboration with Bicester Village, a pioneer in creating retail experiences that reflect their understanding of the customer, and we are excited to expand our community through them. The Modist is dedicated to offering an elevated and relevant experience to modest dressers globally across their diverse backgrounds, and our pop-up at Bicester Village will embody that," said Guenez.

“Ghizlan Guenez’s game-changing vision has captured the attention of a generation with women across the globe embracing the elegance of dressing modestly. We are thrilled to be welcoming The Modist’s first European boutique to Bicester Village this summer; the pop-up will allow our international guests the chance to discover The Modist’s unique edit of the world’s most exciting brands who are quietly leading the charge in modest fashion," added Desirée Bollier, Chair and Chief Merchant, Value Retail Management, operator of The Bicester Village Shopping Collection.

Read more about The Modist, including key business and social media stats and a dedicated news archive, in our master database of fashion, The Intelligence.

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