How can retailers put an end to shoddy deliveries and regain customers?

Half of British retailers are losing customers due to poor delivery experiences, but switching to sustainable delivery options could improve their overall service and customer satisfaction.

As for the retailers, 45% are finding it hard to meet delivery times, 44% are struggling with customer communication and 39% are struggling with increased shipping costs. This data was collected by Zedify, the sustainable delivery service, from 250 respondents from retailers with a minimum revenue of £10.5 million in the UK.

Despite these challenges, the research shows a renewed commitment to sustainability efforts. For example, 57% of UK retail companies are committed to investing in more sustainable delivery options, 32% want to work with eco-friendly carriers, 30% are looking for eco-friendly packaging alternatives, and 25% plan to reduce emissions.

Rob King, CEO and co-founder of Zedify, said: "This shows just how pivotal the delivery experience is for retailers when it comes to customer loyalty.

"But it’s also encouraging to see how many are looking to engage in more sustainable business practices with a focus on delivery. By investing in super low-carbon delivery options such as cargo bikes over vans, electric or otherwise, retailers can make massive carbon savings per delivery and ensure more accurate delivery times and a more pleasant doorstep experience, thereby improving the customer experience as a whole.

"Being sustainable is not just good for the planet, it is good for customer retention and happiness, which translates to growth."