In anticipation of the resumption of events of more than 5,000 people in France from 1 September, fabrics and textiles show Première Vision has confirmed it is going ahead with its event on 15-17 September, 2020, at the Parc des Expositions de Paris Nord Villepinte
The physical edition of the show, which is being revised and adapted to fit new health and safety guidelines, will for the first time be bolstered by a complementary digital fair, Première Vision Marketplace, taking place over the same dates.
The aim of the virtual show is to boost the visibility of the exhibitors’ offer to a broader target of international buyers, as travel restrictions may well still be in place due to the coronavirus crisis.
Première Vision general manager, Gilles Lasbordes, said: “The decision to organise this event, which is first and foremost a physical one, and our investments in new developments designed to optimise our Marketplace, testify to our commitment to help the entire industry once again meet, get back on its feet, and begin its recovery.
“We are determined to allow those producers who have placed their trust in us to maintain direct contact with their customers. We quickly took measures in favour of our exhibitors.
“As of mid-March, we also began offering our Marketplace services free of charge. Today, we are taking another step forward with new investments in digital technology to complement and multiply the strengths and advantages of the physical event. This is a turn we must all take to support and accelerate the transformation of our industry.”
At the revised show, optimising the safety of visitors will be paramount, with digital badges, distribution of disinfectant gel and masks, a new layout of the spaces to guarantee social distancing and traffic flow management.
There will be multimedia fashion forums, with immersive and sensory spaces to find inspiration for the AW21 season, with colour and material trends and exhibitors’ new products selected by the Première Vision fashion team.
There will also be a more concentrated seminar program, will free access to the show and seminars for all visitors pre-registering before 31 August.
This season, Première Vision Paris will be including any Première Vision Denim exhibitors in the show who wish to attend, as the Milan show was cancelled due to the global health crisis.