H&M welcomes Rabanne and its iconic chainmail to its hall of fame
After another sell-out collaboration with Mugler, H&M is back again, this time with the iconic fashion house of Rabanne. Yesterday, during Paris Fashion Week, the brands and a star-studded guest list came together to celebrate the highly-anticipated collection designed for "floor-filling movements".
A trailblazer on the Fresh fashion scene since its late founder Paco Rabanne presented his era-defining creations in the 1960s, Rabanne has transcended generations and decades. Today, the fashion house is celebrated for its revisions of archival designs under the helm of Creative Director Julien Dossena. Think chainmail, metallics and the space age.
For nearly two decades, H&M has been democratising high fashion by offering global audiences the chance to own special pieces of designer history at high-street prices. H&M has collaborated with some of the biggest names in fashion, including Karl Lagerfeld, Versace, Balmain and Stella McCartney. Most recently, the retailer collaborated with Mugler on yet another sell-out success.
Yesterday's event, hosted under the dimmed lights of Paris’s legendary Silencio Nightclub, offered a first look at the Rabanne x H&M collection. The range includes womenswear, menswear and accessories and will launch online and in selected stores on 9 November 2023.
Julien Dossena, Creative Director at Rabanne, commented: "Rabanne has always been a joyful brand, and this event captured the playful mood of the Rabanne H&M collection. I always want people to feel liberated when they wear our clothes, so it was great to see guests having fun and embracing the collection’s hedonistic spirit."
Ann-Sofie Johansson, Head of Design Womenswear and Creative Advisor at H&M, said: "Where better to reveal a collection made for floor-filling movements than at an iconic nightclub? It was a joy to unveil the Rabanne H&M collection in Paris with our guests revealing the show-stopping potential of this versatile collection."
Read TheIndustry. fashion's 'Secret Shopper: Did Mugler x H&M warrant the hype?' here.
