Copenhagen Fashion Week has confirmed the inclusion of H&M Studio in the digital edition of its show for this season, presenting its direct-to-consumer SS21 collection.
H&M Studio will be showing a digital presentation as part of the official schedule of
Copenhagen Fashion Week at 14:00 CET on Tuesday 2 February 2021.
Cecilie Thorsmark, CEO Copenhagen Fashion Week, commented: “We are happy that H&M have chosen to show their H&M Studio SS21 collection in Copenhagen as it continues to emphasise the importance of Copenhagen Fashion Week as a key global fashion week, for both its showcase of the leading Nordic brands and its dedicated focus on positive change in the fashion industry.”
The upcoming version of Copenhagen Fashion Week is to be one of many digital-only fashion shows this year as a result of the COVID-19 pandemic, with more than 30 brands taking part in the event including Ganni, Rixo, Nynne, Holzweiler and Samsøe Samsøe.