Launching today, Nike has introduced the sustainable ‘Happy Pineapple Collection’, which uses new generation Piñatex, a sustainable plant-based alternative to leather made using pineapple leaves.
The collection comprises of seven sneaker editions across five styles; the Free Run Trail Premium, the Air Max 90, the Air Max 95, Air Force One and the Air-Zoom Type.
The new summer editions feature “juicy hues” and an embroidered pineapple graphic on the tongue to really give them their own design identity.
London-based B-Corp, ANANAS ANAM, makes Piñatex - the original and most sustainable plant-based alternative to leather commercially available at scale today.
By using the waste of pineapple harvesting, last year the brand prevented 825 tons of leaves from being burnt, and therefore saved 264 CO2 eq tons being released into the atmosphere. That’s equivalent to carbon released from charging 33 million smartphones.
Nike is one of the first brands to use the just-launched new generation Piñatex, which is now more sustainable than ever with 95% renewable resources and enhanced material performance.
Prices for the new collection start at £114.95 for the Free Run Trail Premium.