HERA signs Aston Villa forward and England Lioness Rachel Daly as new ambassador
Streetwear brand HERA has signed Aston Villa and England footballer Rachel Daly as its new ambassador, with a limited-edition collaboration collection set to launch later this summer.
Daly is the face of the brand’s latest campaign, ‘Meet The Waymakers’, which puts a spotlight on inspiring individuals and their unique journeys.
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Georgia Streeton, Chief Brand Officer at HERA, said: “We are delighted to welcome Rachel Daly as the ambassador for HERA.
"With her personal style, commitment to her community, and her remarkable journey, Rachel perfectly embodies our brand's mission.
“Through this partnership, we aim to shed light on Rachel's off-pitch persona, her influence on generations, and her aspirations for the future.”
Rachel Daly, newly appointed HERA brand ambassador, added: “I am thrilled to announce that I am now an ambassador for HERA.
"The brand's style resonates with me off the pitch, and I am inspired by the new direction they are taking. I cannot wait to see our partnership flourish and share our exciting plans with our communities.”
HERA, which was established in Cheltenham in 2015, was acquired by former Gymshark Director and Chairman Paul Richardson in 2021.
